Level Based Customer Segmentation

Related tags

Deep Learninglevel_based_customer_segmentation
Overview

level_based_customer_segmentation

Level Based Customer Segmentation Persona Veri Seti kullanılarak müşteri segmentasyonu yapılmıştır.

KOLONLAR :

PRICE – Müşterinin harcama tutarı
SOURCE – Müşterinin bağlandığı cihaz türü
SEX – Müşterinin cinsiyeti
COUNTRY – Müşterinin ülkesi AGE – Müşterinin yaşı

ADIMLAR:

  1. Yaş değişkeni binleri içerecek şekilde kategorikleştirilmiştir.
  2. Seviye tabanlı müşterileri (persona) tanımları yapılmıştır.
  3. Price değişkeni kullanılarak müşterilere 4 segmente [A, B, C, D] ayrılmıştır.
  4. Yeni gelen müşteri için segment tahmini yapılmıştır.
Owner
Buse Yıldırım
Buse Yıldırım
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