How to break the magic spell with a good hand in the strong B & B industry?

It's past may day 1 More than a month , The May Day tourism and B & B market is still vivid . If the epidemic makes the B & B industry return to zero , Then the post epidemic B & B industry has ushered in a new outbreak , At the same time, rural B & B under the guidance of national policies is booming . Strong B & B industry , How to play new tricks with this good hand ？ The author will analyze the two components of the B & B market , That is, the current situation and playing methods of rural B & B and urban B & B are analyzed in detail .

1

Boots landing The development of rural B & B in Beijing is one step slower

In recent days, , At the press conference held in Beijing , Beijing will focus on rural B & B , It is planned to evaluate star rated B & B in five years 1000 home , drive 5800 Transformation and upgrading of traditional farmhouse entertainment in Yujia , Improve the service level of rural tourism modernization . As soon as the policy comes out , The policy of Beijing Rural B & B has been officially implemented .

List of rural B & B policies in various regions

from 2020-2021 From the contents of the national rural B & B policy list , The policy of rural B & B is implemented , Beijing is slow .

Of course , The slow Beijing Rural B & B policy has something to do with the strategic positioning of Beijing's capital city , meanwhile , Beijing's move to a certain extent , It plays a weathervane role in promoting the policy of the development of rural B & B nationwide .

Integrate the inclination of the national and local governments in the development policy of rural B & B , It is not difficult to judge. , Rural B & B is becoming an important part of rural tourism , Become a new benchmark for poverty alleviation through tourism . Based on the reality of rural tourism development in various regions , Rural B & B is still in the primary stage of development , There is still a long way to go in the future .

1、 Do a good job in the development planning of rural tourism and home stay .

Rural B & B and rural tourism reflect each other , So before developing local tourism and B & B , We need to make a detailed development plan , Clarify the differences between local tourism and B & B development , Break the traditional planning method , Ensure that it is not divorced from the local economic and social development , Make a long-term development plan .

2、 B & B needs to reflect culture and homesickness , The cultural attraction of developing rural tourism .

Rural B & B is different from urban B & B , Except for the difference in geographical location , The biggest difference is the cultural difference . Different villages have different development history , Different cultural accumulation , It should be combined with the local natural environment , Create homesickness complex , Improve the attractiveness of local tourism and B & B , Seek long-term development .

3、 Government led , Intensive and efficient .

Rural B & B is different from others , Most of them rely on local tourism development , How to achieve one-stop tourism and accommodation services , Bring users a better experience , Naturally, there is no lack of government leadership . In addition to policy and financial support , The government needs to integrate resources , Realize intensive development , Lead the development of local B & B to show the trend of letting a hundred flowers bloom , Finally, the number, scale and economic benefits of B & B will grow rapidly , Realize a truly efficient B & B economy .

4、 Heavy operation brings sales .

Marketing is an insurmountable gap in the development of rural B & B , Especially in the Internet age today , The marketing of their respective media channels and the operation strategies of B & B are compulsory courses for B & B owners . How to receive and serve users well , How to improve the quality of B & B houses , How to let more people know and drive to experience local tourism and home stay , This requires the local government or homestay owners to actively cooperate with Tujia 、 Muniao B & B and other head B & B booking platforms cooperate , By using the traffic of the platform to increase their own exposure and visibility , And then bring more home stay orders , And then promote the development of local rural tourism and home stay .

2

Beijing bears the brunt The development of urban B & B has great prospects

in fact , Beijing Urban B & B policy was introduced earlier than rural B & B .

As early as 2020 year 8 month , Beijing issued a draft for comments on the management of short-term rental housing , Combined with the impact of the epidemic , Beijing Urban B & B wails everywhere .12 month 24 Japan , The most stringent new regulations on short-term rental housing management have been officially introduced , It is stipulated that the core area of the capital will prohibit the operation of short rent B & B rooms , And make specific specifications for short-term rental housing in other areas , The official implementation date is 2021 year 2 month 1 Japan .

The new regulations were officially implemented , Beijing bears the brunt , Many urban homestay owners are limited by the new regulations , Helpless exit . But simply look at urban B & B , As an important part of B & B business , There is great potential for urban B & B in the future .

Let's first look at the supportive attitude of other cities across the country towards B & B , Including Nanjing 、 Chongqing 、 Hangzhou and other cities , Have successively issued supporting policies for the development of urban B & B . It's not hard to see. , Other cities besides Beijing , Urban B & B is still under the protection of the policy “ The bestselling ”.

Home stay with urban characteristics

that , Why is urban B & B so popular ？

The emergence of urban B & B , It is a successful example of the reuse of idle housing under the concept of sharing economy , Job creation , Increase income for a large number of home stay landlords . With the upgrading of tourism and accommodation consumption , Diversified and personalized urban B & B , It provides more possibilities for users' accommodation and consumption . Take the wooden bird platform of the main characteristic wanghong B & B as an example , Slide B & B 、 Wedding dress B & B 、 Cave B & B 、 Villas and B & Bs are mostly distributed in different cities , Provide users with more choices for accommodation , Quietly change user consumption behavior ——“ Go to a city for a room ”.

Public data display , At present, the development of urban B & B is in full swing , But about the future of urban B & B , There are still many challenges , Where to go is a problem that needs to be considered in urban B & B .

1、 The brand 、 Intensive development .

With the implementation of national B & B Standards , Plus the reshuffle of the epidemic , The development of B & B has entered the stage of refinement . Behind the upgrading of user consumption , Put forward higher requirements for B & B , Drive the development of B & B towards branding and intensification , In the future, the B & B industry will take （ chain ） Brand B & B mainly , B & B owners realize intensive development through resource integration , While improving the quality and service of B & B , Reduce the cost of home stay , Provide users with accommodation experience with high quality and low price .

2、 Management excellence , Professional managers join .

With the popularity of B & B , There will be more people willing to share their idle houses , Due to work reasons, I have no time to consider the management of B & B , In the future, more professional managers will enter the camp of B & B operators . meanwhile , With the increase of the number of houses managed by the landlords of B & B , In order to ensure a good check-in experience for users , It also needs the more professional management ability of home stay owners to drive the development of home stay , Better management , Energy efficiency improvement , The B & B industry has entered a period of rapid growth .

3、 The theme of B & B is diversified , Personalized customization has become a trend .

Wanghong B & B is developing rapidly , But we should also avoid the hard injury of homogenization .“ De ubiquity ” At the same time , Combined with the unique life and artistic taste of the people ; Besides , B & B products need to be subdivided into more diversified Theme B & B according to different needs , Realize the personalized customization needs of different consumer groups , Enhance user experience . Take E-sports themed B & B as an example , There may be pet themes or other things in the future , People need to dig to find .

3

Sinking trend , Urban and rural areas reflect each other , Each accounts for half of the country

Urban B & B and rural B & B jointly support the B & B industry , Development complements each other . Urban B & B is relatively concentrated in the first and second tier cities and popular tourist cities , With the change of users' tourism consumption direction , The B & B market is sinking , The rise of B & B in third and fourth tier cities , Drive the development of neighboring rural B & B . Due to the advantage of geographical location , Third and fourth tier urban B & B forms a certain consumption traction for rural B & B , Development prospect . meanwhile , Thanks to the support of the National Rural Revitalization Strategy , In the future, the development of rural B & B will be more concerned by the industry and investment fields , Enter a period of rapid development .

Under the general trend of global tourism development , In the future, the B & B industry will usher in “ City + rural + New scenic spots ” The combo , Promote the development of tourism and B & B to a new level , Form a new model of tourism development , Empowering the B & B industry .

future 10 year , The B & B market will see a big change ！ Whether the strong B & B can play this good card in a new way , Worth waiting for ！