Due to fierce competition in the new market, China Mobile was forced to launch a restrictive ultra-low price 5g package

Some netizens saw that China Mobile launched a star Maple card , The price is only 19 element , contain 50GB General flow , This shows that China Mobile clearly feels the pressure from its competitors , In order to compete for the new user market , Finally, I made the capital .

It is reported that this Xingfeng card package launched by China Mobile only needs 19 element , contain 50GB General flow +30GB Directional flow and 100 Minute call , Compared with the current 100 yuan on the surface of the three major operators 5G The set meal is undoubtedly much cheaper .

However, this package actually has restrictive conditions , That is, it is aimed at new account users , Valid for 12 Months ,12 The price of the package will be increased to 29 element , Two years later, the price of the package is still 29 But the general traffic will be reduced to 20GB.

In fact, the three major operators will launch targeted low prices for the new user market 5G package , But these packages will be attached with restrictive conditions , The Unicom package currently used by the author is 59 Yuan Han 10GB Traffic , The actual payment is 29 element ; It is estimated that Chinatelecom will also have corresponding low-cost packages .

Promote the three major operators to launch low-cost packages for the new user market , The current mobile phone user market belongs to the stock market , The number of mobile phone users has exceeded the total population of China , It is difficult to get new users , The low price package is mainly to tap the users of competitors .

since 4G Since the time , China Unicom and Chinatelecom have launched a fierce price war , Have launched unlimited traffic packages , As a result, they have poached many users from China Mobile , In particular, Chinatelecom is in a dominant position in the new user market , The number of new users has ranked first for three consecutive years , Bring great pressure to mobile .

Under the fierce price war between Chinatelecom and China Unicom , China Mobile once had monthly net loss 240 The phenomenon of more than ten thousand users , This is China Mobile since 2000 For the first time since, there has been a net loss of users ,2018 In, China Mobile was forced to follow up the price war , However, the fierce price war has led to 2019 In, both China Mobile and Chinatelecom saw their profits decline .

Seeing the losses caused by the price war ,2019 year 5G After commercial use , The three operators tacitly agreed not to fight a price war again ,5G The price of the set meal is above 100 yuan , In the past two years, the three major operators 5G Users are growing rapidly , Until this year 6 In January their 5G Package users have broken through 9 Billion , China Mobile 5G Package users ARPU Also achieve 80 Yuan of above , a 4G user ARPU Increase by more than 60% , The three major operators have achieved profit growth .

In this year 4 China Mobile saw net loss again in August 24 Ten thousand mobile phone users , It may be precisely because China Mobile has lost users again, forcing it to pay attention to the new user market , China Mobile has quietly launched low-cost packages such as star Maple cards around the country , Attracted by the low price package 6 The number of new users reached 325.2 Thousands of families , It has ranked first among the three major operators .

At present, consumers' expectations for the three major operators 5G The price of the set meal is expensive, and roast constantly , What caused them 5G The growth rate of package users has declined , Many users insist on using more affordable 4G package , Attract this part 4G Users switch to 5G Set meals need affordable prices , It can be expected that operators will launch more low prices in the future 5G package .