Apple dominates, Samsung revives, and domestic mobile phones fail in the high-end market

Recently, the market survey organization counterpoint Released the top selling mobile phone rankings , Data shows that apple is still at the top , Samsung has 4 This mobile phone entered the list relatively 2021 In, only one model has significantly increased in the list , Domestic mobile phones are only red rice note11 4G Mobile phone on the list .

counterpoint This data shows that apple is still the biggest winner ,4 paragraph iPhone Occupy the top four of the hot selling list ,iPhoneSE3 Ranked seventh , The mobile phone style on the list is 2021 Annual reduction 2 Two paragraphs , however iPhone13 The market share of is far ahead .

Samsung is another big winner , This time it has four mobile phones on the list , And its flagship mobile phone Galaxy S22 Also entered the top five , Compared with 2021 There is only one model in A It is undoubtedly a huge progress to enter the list of mobile phones .

Domestic mobile phones are only red rice note11 4G A mobile phone entered the list ,2021 In, two domestic mobile phones entered the list , They are red rice 9 And red rice 9A, This shows that domestic mobile phones are still difficult to compete with apple and Samsung in the high-end mobile phone market , Even now, even middle and low-end mobile phones can't win sales .

Domestic mobile phones have led to today's results , After the decline of Huawei mobile phones , Domestic mobile phones can no longer rely on core technology advantages to challenge apple and Samsung , Apple is far ahead in software and hardware , Samsung competes with Chinese mobile phones with the advantage of the whole industry chain , As a result, domestic mobile phones are in an increasingly unfavorable situation .

The data of the second quarter of this year shows that Samsung 、 Apple ranks among the top two in the global smartphone market , Their market share has increased 3 percentage , And in the 2020 Years ago , Apple and Samsung have been besieged by Chinese mobile phones, resulting in declining market share , Now the situation has reversed .

2020 year Q4 since , After the decline of Huawei mobile phones , Apple quickly captured the high-end mobile phone market , Shipments rebounded to 2 Billion parts ,2021 Set a new record in 2.37 Sales record of 100 million mobile phones , Huawei consumer business CEO Yu Chengdong once lamented that the high-end mobile phone market ceded by Huawei mobile phones was almost captured by Apple .

After the decline of Huawei mobile phones , Other domestic mobile phone brands have achieved growth ,2021 Since, Samsung has finally abandoned its profits , Fight a price war with Chinese mobile phones . Samsung A Mobile phones occupy the market outside China , In particular, the Indian market has a negative impact on Chinese mobile phones for well-known reasons , Help Samsung stabilize its position .

This year, Samsung released its flagship mobile phone Galaxy S22 Further reduce pricing , The starting price is only 4999 element , However, the price of domestic flagship mobile phones is directly charged 4999 element , Samsung mobile phones are even more cost-effective than domestic mobile phones , So the market share of domestic mobile phones fell further , Samsung and apple increased in the second quarter , However, the top three domestic mobile phones are declining .

Facing the squeeze of Samsung and apple , Domestic mobile phones still seem to have no reflection , Recently, their flagship mobile phones still hit 6000 Yuan price , Maybe they think that as long as the price exceeds apple and Samsung, they belong to high-end brands , It doesn't matter whether consumers accept it , If this goes on, it is estimated that the market share of domestic mobile phones will decline further .