What is the difference between NFT and digital collections?

In recent days, , Fujian Province issued 《 Circular of the working group of Fujian Province on cleaning up and rectifying various trading places on prevention NFT Letter of warning of violation risk 》（ hereinafter referred to as 《 A reminder 》）, make “ Do not engage in... Without approval NFT transaction 、 No illegal participation in disguised form NFT Activities ” Wait for four tips , It has aroused the concern and heated discussion in the industry .《 A reminder 》 Referred to NFT What is the relationship with the digital collections issued in China , What impact will it have on the development of digital collections , It also caused extensive discussion .

Today, I'd like to talk about digital collections and NFT The difference between .

The so-called digital collection , That's what we know NFT The name in China .2021 year , The global NFT The market has ushered in a big explosion , And in the domestic , There are also many hot platforms . Different from foreign markets closely linked with virtual currency , Because our country holds a ban on virtual currency , Therefore, domestic digital collections and virtual currencies are completely separated . Many friends who don't know will think that digital collections and NFT equally . But the truth is , The two are similar , But there are also essential differences .

What is? NFT 

NFT-----non-fungible Token For short , Represents a non homogenous token , Is a unique digital asset （ Artwork 、 Music or game assets ）, You can think of it as a cryptocurrency token .

The so-called non homogenous token , It is an irreplaceable pass , That is, the only information recorded in the smart contract . After authentication on the blockchain , Every NFT They are unique .NFT Use blockchain technology to mark the property rights of documents in the Internet , yes web3.0 The product of , It is considered to be an important infrastructure of the future meta universe , Generally based on the common chain , Cryptocurrencies can be used in the secondary market （Bitcoin,ETH） Discretionary Trading , It is easy to be hyped , The most famous trading platform is OpenSea, At present, the most popular projects include boring apes （Bored Ape Yacht Club） And Jay Chou bear （Phanta Bear）.

What is a digital collection

Digital collections can be understood as Chinese characteristics , Regulated in nature NFT, It is a specific digitized work that is uniquely identified using blockchain Technology 、 Art and goods , For example, digital paintings 、 picture 、 music 、 video 、3D Model, etc . Each digital collection is mapped to a unique sequence on a specific blockchain , No tampering 、 An integral , Nor can they replace each other .

Each digital collection represents a specific work 、 Works of art and goods or individual digital copies of them on limited sale , It's a record of its unalterable rights on the chain . therefore , Digital collections and virtual currencies are equivalent to qualitative tokens, which are essentially different , There are specific works 、 Support the actual value of works of art and goods , It also does not have any monetary attributes such as payment function .

Let's start with commonalities ：

（1） Uniqueness . Both have their own independent numbers .

（2） Scarcity . Both are limited sales .

（3） Ornamental . With or without , At least sometimes for some people, it can be regarded as a kind of appreciation .

（4） Traceability . Both can be traced back to this publisher .

Let's talk about features ：

（1） The most fatal essential difference is , Blockchain .NFT All of our works are based on blockchain technology , be based on Web3. The bottom construction of each domestic platform is basically built under their own alliance chain .

Popular speaking , For example, the works released by Tencent magic box are based on Zhixin chain , This work cannot be transferred to other platforms at present , in other words , At present, digital collections cast on different platforms cannot be transferred , Its value becomes the platform that says your work is valuable , That is valuable , Worthless is worthless .

and NFT The work is , I can sell my works to any platform , Its value is determined by the market value the final say . And this forms NFT Easy to be hyped .

（2） since NFT Community consensus is needed , Everyone needs to feel the value of this work . As their distributor, they need to operate the works . The simple understanding of operation is hype , Only more people appreciate it , Everyone thinks it's valuable , On the basis of its limit , Its value will be steadily increased , Or a surge .

Digital collections are different , In the current regulatory environment , The digital collection itself is forbidden to hype , Domestic digital collections more reflect the value of commodity ownership .

（3）NFT Is defined as a non homogenous token , The domestic digital collection is not a token , There is an essential difference .

（4） Digital collections cannot be purchased through virtual currency , You can only buy in RMB or digital RMB 、 and NFT It can be done by ETH、USDT、SOL And so on .

（5） With foreign NFT The difference is , Digital collections cannot be freely traded in China for the time being , This can be said to have good and bad . After all NFT Because there is no law in the works 、 Policy basis , There is no market regulation , Platform works are mixed , It is easy to cause various imitations 、 Appearance of scam disk . The domestic digital collections are strictly restricted to the secondary market transactions , It can reduce the occurrence of speculation and speculation .

（6） Another important point is ownership .NFT Bought pictures or works , Ownership belongs to you . You can do this NFT Conduct business activities such as , Can be printed on clothes , Or any environment . And buy Digital Collections , There is almost no right to use any commercial activities , No copyright means that you will be held legally liable for abuse .

In general, digital collections are NFT localization 、 Application exploration of regularization 、 Show mode .

Development of digital collection enabling industry Promote brand value

This year, , Domestic digital collection platforms are growing rapidly , according to an uncompleted statistic , Digital collection platforms of all sizes have exceeded 400 home , The digital collections issued involve intangible cultural heritage 、 sports 、 Movies 、 aerospace 、 Well known artists and other industries and fields . Sky eye data display , Enterprises related to digital collections include 53 home , And the enterprises related to the technology layer of digital economy exceed 183 Thousands of families , among ,2021 In, the number of newly registered enterprises was nearly 70 Thousands of families , Speed up 68.48%.

Digital collections are an innovative application of blockchain technology , It has positive significance for spreading excellent culture , However, it has appeared in China for a short time , Identification and regulatory standards have not yet been established , Cause chaos . In order to prevent the digital collection market from carrying problems “ Run wild ”, Sound supervision and industrial regulation should be established in time , Let technology serve art better .

The future direction of digital collections

After stripping the financial attribute of digital collections , Its value core is still evolving in the domestic market , Through mutual integration with different industries , Develop richer connotation .

The combination of digital collections and art is changing the traditional concept and behavior of art collection . One side , Unique with blockchain technology 、 A quality that cannot be tampered with , To a certain extent, it has solved the persistent problem of counterfeits in the traditional art collection market . On the other hand , The relatively cheap price of domestic digital collections , Make it easier for art collections to enter the public's view , Let more works of art 、 Artists connect with more audiences , So as to better promote the development of the art collection industry .

For brand marketing , The digital collection provides a new idea of traffic acquisition . The digital collection comes with IP Attributes and social attributes can quickly help the brand build a fan base , It is conducive to maintaining the long-term relationship between the brand and consumers . Last year, for example 12 month , Naixue's tea creates a yuan universe IP image “NAYUKI” And launched a limited number of digital collection of blind boxes ,72 Hour harvest GMV2 $ , Just a good one “ Digital collection +” An attempt at a marketing model .

Predictably enough , The blue ocean of digital collections is attracting more and more players .