Australia's leading footwear company has partnered with boomi to accelerate the pace of e-commerce and transformation

? Munro Footwear Group By connecting digital points , Create a central nervous system for online products and services .
? Following recent gains in growth in Australia and New Zealand ,Boomi The number of customers has recently exceeded 2 Thousands of families , set up iPaaS Industry record of top scale customer base among suppliers

Leader in intelligent connectivity and Automation Boomi? Announced today ,Munro Footwear Group (MFG) use Boomi AtomSphere? platform Created an integrated data infrastructure platform , To support its e-commerce transformation process .

Munro Footwear Group (MFG) It is a leading private Footwear Company in Australia , Provide a wide range of trusted brand portfolio , Such as Midas、Django and Juliette、Colorado and Diana Ferrari. The company through its impressive 、 A solid and mature retail and e-commerce network , It is ready for its new stage of development .MFG Relevant strategies and technologies have been identified , It will provide consumers with a market leading footwear experience .

After the outbreak of the new crown ,MFG Forced to temporarily close many stores . The company recognizes the urgent need to strengthen existing online services . To accelerate the company's digital roadmap ,MFG Chief technology officer Keng Ng Set up a smart digital backend as a priority . This backend can connect all aspects of the company's business , Provide a positive customer experience , And solve the long-standing disconnection between the shoemaking industry and e-commerce .

Ng Express ：“ A coat that is slightly too small or too large may not cause a return , But shoes are different . Therefore, footwear is still the last category of retail products to enter online sales . For this reason , And the internal complexity faced by eight acquisitions in the past decade , We hired an expert to help connect our data needs and integrate multiple systems , And for our new ‘ Business ’ It realizes the flexible mode of plug and play , In this way, there is no need to make a big fight every time the business changes .”

MFG I chose Boomi Low code for 、 Cloud native integration platform as a service (iPaaS) To integrate the systems supporting its physical stores and e-commerce businesses . rely on Boomi Service for ,MFG In less than a month , Integrate its internal retail application with Enterprise Resource Planning (ERP) Connect with the ordering system .

MFG It took less than four weeks , Then for it 26 Pilot stores brought “ Ship from store ” The ability of , Thus promoting business continuity during the epidemic . Based on the online revenue generated by the company from these pilot stores ,MFG Plan in 2022 Launch this service in its remaining retail network by the end of the year .

Ng Express ：“Boomi AtomSphere The platform supports us to connect various operations , Let us see and control our data , Help us make real-time decisions , And further promote the online expansion of the company . When some of our containers were stranded in Asia for several months , These connectivity capabilities allow us to make rapid tactical changes , Thus helping us alleviate the supply chain problems .”

MFG choice Boomi The reason for the platform is the versatility of the platform 、 Development speed and ease of use . With the current 200 Multiple online integrated applications ,MFG Be able to launch services faster and have operational flexibility , It can flexibly meet the new system and application requirements in the business .

With MFG Continue to accelerate its digital roadmap , The company will give priority to promoting intelligence in its business and all banner advertisements , To ensure that customers' personalized needs are met .

Ng Express ：“ A lot of data just exist in people's minds . Whether they are in the office 、 Warehouse , Or in the store , Our goal is to get this information in the same way , To promote real-time intelligence .”

Boomi Head of business development Australia and New Zealand Nathan Gower Express ：“ During the new crown epidemic , Traditional retailers have experienced a heavy blow . Access control across the country has tested the viability of enterprises that rely heavily on physical stores . By using Boomi Create a central nervous system for its systems and data ,Munro Footwear Group Be able to overcome these obstacles and keep pace with the digital economy . The company continues to move forward from this starting point , Through the integrated data base, we are ready to promote the intellectualization of the whole business and embedded personalized services .”

Boomi It's based on the cloud iPaaS Pioneer enterprise , Currently, it is the leading global software as a service in this category (SaaS) company . The company owns exceed 2 Thousands of customers , And has cultivated one by more than 10 Ten thousand members A growing user community , And a 800 Multiple partners A global network . The company also ranks iPaaS A leading global system integrator in the field (GSI) The ranks of .Boomi has Eight consecutive years stay Gartner? Enterprise integration platform as a service (EiPaaS) Recognized as a leader in the Magic Quadrant . The company recently acquired platform as a service (PaaS) Categories of Globee? gold prize , And as the preferred employer obtained Many awards , Including recently selected 《 company 》 Magazine's best place to work list .

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Gartner disclaimer ：
Gartner,《 Enterprise integration platform is the magic quadrant of service 》,Eric Thoo、Keith Guttridge、Bindi Bhullar、Shameen Pillai、Abhishek Singh,2021 year 9 month 29 Japan

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