Use case interpretation: openinstall multi scenario application analysis

mention App Transmission installation and deep link technology and their application scenarios , Many customers just think that this applies to pull up wake up 、 Solutions for data statistics . But in fact , In the increasingly complex channel environment , For the needs of user experience Optimization and business analysis ,openinstall Channel reference 、 Deep link and other technologies offline services 、 advertising 、 Agent Promotion 、 Applications in scenarios such as identity binding have become increasingly common .

Especially with the growth of mobile devices and 5G The dawn of time , The business volume of enterprises on the mobile end surged , Users' operating habits and experience requirements also increase . As a standardized App General technical service provider ,openinstall The application in all walks of life also has certain reference value , With openinstall Usage scenario analysis of typical cases , It can be roughly divided into the following ：

One 、 Offline scene service and analysis

Some well-known enterprise customers have paid more attention to mobile Internet business in recent years , Before that, most brands had decades of business history , Accumulated huge offline resources and advertising channels . By taking advantage of offline channels, customers will be led to App In the service , It can realize the long-term retention and operation of the brand to users , While realizing user growth , Increased commercial access channels .
（1） Bind offline service links
Whole family FamilyMart It is a large chain convenience store brand , It has more than 25000 store resources , adopt openinstall Realize installation without filling in invitation code , Offline poster materials can use store specific QR codes to bind and promote performance , Customers scan and download normally App You can enjoy the discount and count it into the store performance . Truly achieve service and customer satisfaction , The promotion efficiency of store merchants has also reached the extreme .

As a leading intermediary in Shanghai, Shanghai Centaline real estate , It has nearly 10000 employees , There are nearly 500 stores , Business development is highly dependent on the broker intermediary agency model . In the use of openinstall After realizing the automatic binding of the relationship chain , The customer downloads through the broker parameter link App, It can automatically bind the invitation relationship between brokers and customers , Convenient for brokers to provide exclusive services , It ensures that the follow-up parties can quickly App To carry out social forms VR House watching 、 Accurate room finding and other interactive services .

China Water Group has more business in the mainland than 110 Counties and cities , In the process of cooperating with many business offices and government agencies , Vigorously promote its App. Through distribution to many business halls and government personnel openinstall Channel link , All parties are in the tax list 、 After inserting QR code into scenes such as posters in the business hall , Performance appraisal does not need to rely on traditional push code , It has successfully promoted all units to actively participate in the promotion of government projects .

（2） Analysis of advertising effectiveness
Tianyancha is a well-known commercial query platform in China , In recent years, in the subway 、 building 、 Many creative advertisements have been put in media such as film and television dramas , From establishment to 2019 The annual marketing expenditure has exceeded 2 Billion , And in the past five years, it was by openinstall Accurate channel source statistics scheme , Realize the insight into the download attribution of each launch scenario , Help tianyancha effectively evaluate the advertising effectiveness of hundreds of millions of value .

As a well-known Internet home decoration platform , In recent years, through the offline core business district 、 Transportation hub 、 Outdoor advertisements such as community supermarkets , As well as popular online fields App、 Variety show title 、 Film and television implantation and other resources to achieve all-round exposure , In the process ,openinstall Supported App Full link data analysis of multi scenario marketing activities , Tap the potential of channels through data-driven platforms .

Two 、 Online full scene optimization and statistics

Many customers are sharing socially 、 Website 、 official account 、 SMS email 、App Advertisements and other online scenes , adopt openinstall One stop installation source tracking and user experience optimization .
（1） Deep link scene restore
CSDN As a world-famous Chinese IT Community , Have more than 3600 Ten thousand blog posts 、 exceed 2000 Official account matrix of million fans , among , Search engine 、 The effect of parameter transmission and installation in social interaction and other scenes will directly affect the jump experience of huge community users . adopt openinstall Professional one button pull-up function ,CSDN Quickly get through tens of millions of blog posts in web And App Between the scene reduction barriers , Any blog post and activity page can automatically jump to App In the corresponding page , Greatly improve the user's mobile technology knowledge search experience , Effectively improve conversion rate .

36 Krypton is a well-known new economic service platform , Its high-quality business information provides important information value for Chinese Internet people .36 Krypton has accumulated more than 10.8 Ten thousand include pictures and texts 、 Audio 、 Quality content including video , Many high-quality information content is on the operation platform 、 Social forwarding 、 Spread through scene channels such as acquaintance recommendation ,openinstall Deep link technology help 36 Krypton content gets accurate scene restoration ability when it spreads , Users can jump quickly with one click in most scenarios of mobile terminals App Any scene in , Create the ultimate content drainage experience .

（2） Fission sharing efficiency doubled
A large global household appliance brand , Last year, the global revenue exceeded 3000 Billion , At present, efforts are being made to lay out smart families 、 Industrial Internet . Its two flagship App use openinstall After the invitation code free scheme , stay App Always set the function of inviting friends , Finally, through efficient fission, new marketing activities , In the summer with strong consumer demand, the number of customers doubled , Promote the development of the brand's Internet innovation services , Customize personalized smart life for global users .

College entrance examination e Volunteer to take advantage of the coming graduation season of the college entrance examination , I hope to preach offline 、 User fission 、 In terms of content drainage, we have won new customers , In the use of openinstall In the process of , Fission pull new aspects of the realization of the invitation code free bonus points 、 In terms of content sharing, we pull new drainage through QR code 、 Offline publicity effectively evaluates the value of teachers , The online and offline sharing process has obtained comprehensive data statistics and process optimization .

summary

openinstall Transmission parameter installation 、 Technical functions such as deep links often have different effects in the demand scenarios of all walks of life , Enterprises can according to their own resources 、 Industry characteristics 、 User experience 、 Different parameters are applied in channel scenarios . As a general technology , Developers don't have to limit a certain function usage scenario , You can use your imagination to customize personalized services for your business , bring More efficient customer acquisition and operation optimization .