【 Focus on 】 The league's number one , Harvest the most practical community skills dry goods every day .

this paper 1801 word , Read about 3 minute

---

In modern society , Information is growing explosively , Massive information invades every one of us every day , But users' minds are limited , If you want to occupy a place in the hearts of users , It must be accurately positioned , Build cognitive advantage , Quickly seize the user's mind .

When you have a clear positioning , The content of your circle of friends , There is a goal and direction , All for you to realize the products and services in the future , Instead of casually sending a circle of friends .

When you have precise positioning , Through long-term operation , Aggregate force , whole , Create an influential personal brand .

1、 The essence of circle of friends positioning

location , Never positioning products , It's about positioning your personal brand .

Because wechat is social APP, Show strong trust , If you sell products directly , You will choose direct shielding , This is also why wechat business declined a few years ago .

friendvertising , What you sell is not a product at all , It's your personal brand , Your personal brand is well built , Your product is bound to sell well , And if your personal brand is not good , Then selling things is bound to be difficult , That's why , Sell the same products , Some people sell well , Some people can't sell .

So , Wechat personal account cashing core , Is the influence of personal brand .

2、 that , How should we position ourselves ？

For many people , The most difficult problem , Not how to understand positioning , But how to find your own position .

In order to make everyone understand more clearly , I disassemble it into three steps , Help you quickly find the right position ：

First step ： Targeting demand

The second step ： Explore the advantages

The third step ： Find the best word

One of the most common problems for many people in positioning is positioning themselves , I think the market is broad , The demand is strong , Finally, when I sold the product, I found that no one wanted it at all , Only meet the demand , Can we start with the end , Get ready at the beginning .

First step ： Targeting demand

Find unmet user needs , It is the first step to do a good job in positioning . So how to target demand ？ Share... Here 3 A way , Help you find the core needs of users .

1、 User portrait

You need to know where our users are , And analyze the attributes and labels of the target population , It's best to build a user portrait , Help us analyze the pain points of users' needs .

· Who are your users ？

· Their profession 、 Gender 、 habits and customs 、 What are your hobbies ？

· What are their needs ？ How about the ability to pay ？

· What unique values can you provide to meet each other's needs ？

The above dimensions , These are all questions we need to think about when looking for customer needs .

2、 Opponent study

You need to find out who your competitors are in the market , Then see how they develop products 、 Create a brand to meet the needs of users , You can find the demand according to the dynamics of your opponent .

such as , You can enter the competitive product community 、 See the content output of competitive products 、 See the advertising push of competitive products , To find user needs .

3、 User interview

Find some fans or friends who have a good relationship , First talk about your thoughts and feelings , See what kind of feedback they will have .

If you want to realize the product in the future, even the people around you can't accept it , Not interested in , There is no demand , Then it is likely that others have no needs , We need to find another direction .

The second step ： Find an advantage

After targeting the demand , The second step we need to do , Is your discovery advantage .

The formation of wechat personal account brand , It needs a cumulative output and special creation .

Only find your advantages , To exert the long board effect , Form core competitiveness , Stand out from the market faster .

How to find your advantages ？ Give you a way ： Three dimensional analysis .

Three dimensional analysis , Is to find time 、 Interest in 、 The intersection of skills , It is easy to have advantages here .

Time , It was you who invested , What you spend more energy on than others , You will easily have an advantage .

Einstein once said ： Interest is the best teacher . Things you are interested in , Tend to be more talented , It is easier to generate advantages .

Jobs in 05 In his speech in, he mentioned ： You must find what you love , Because the only way to do a good job is to like , If you haven't found it yet , Then hurry to find , Don't stop ！

Skill , It's long-term exercise , The solidified behavior of formation , It has surpassed the characteristics of many people .

Find the combination of these three , It's where you tend to have a comparative advantage , The track you can win

The third step ： Find the best word

Let me ask you a question ：

What is the name of the first person to walk on the moon ？—— Armstrong （Nell Armstrong）

What is the name of the highest mountain in the world ？—— Mount Qomolangma

Lipstick brother ？—— Li Jiaqi

People often remember the first place easily , And forget the second place .

The essence of positioning is ： Or become the first 、 Or create the first . So you should learn from the market demand , From rivals , Find your development opportunities , We can do our best in the future , The top field , In the cracks of the market , Find your strongest , The direction that is most likely to become the first . That direction , Is our current orientation .

Positioning is a Polaris we walk in the dark , Point out to us , Guide the way , And positioning is also a place where many partners often get confused , If you're still having trouble locating , You can consult me .

—— END ——

author | Mars

• Focus on 【 The League of thousands 】 The headline number , Harvest the most practical community skills dry goods every day .
• If you like my article , Might as well give the thumbs-up 、 forward 、 Collection Just a moment ！
• Pay attention to me , DMS from 【 community 】, You can get the latest community operation gift pack