Sony's metauniverse layout

Metauniverse has received a lot of attention in the past two years . Technology companies such as Microsoft 、 Ying Wei Da 、Meta、 Google has announced its entry into the meta universe . Domestic companies are not falling behind , Baidu 、 Bytes to beat 、 Alibaba 、 Tencent has different levels of layout in the meta universe . As the largest technology and media group in Japan , Sony also lays out the meta universe at the hardware and content levels . Sony has a lot of quality content , And these contents may get value promotion in the metauniverse .

Sony profile

Sony Group （SONY） Commonly known as Sony , It is a Japanese multinational enterprise group , Headquartered in Gangnan, Tokyo port area, Japan . Sony is one of the largest manufacturers of consumer and professional electronic products in the world 、 The largest video game company and the largest video game publisher . Sony entertainment, a subsidiary of Sony, is one of the largest music companies in the world （ The largest music publisher and the second largest record company ） And the third largest film studio . Sony is the largest technology and media group in Japan , meanwhile , It is also recognized as the most cash rich Japanese company , The net cash reserve is 2 Trillions of yen .

Sony Group includes Sony Corporation 、 Sony semiconductor solutions 、 Sony entertainment （ sony pictures 、 Sony Music ）、 Sony interactive entertainment 、 Sony financial group, etc . SONY in 2021 year 《 Wealth 》 The world 500 No. 1 in the strong list 88 position .

Sony's metauniverse hardware layout

PlayStation VR（PS VR, During development, use its code Project Morpheus Famous for ） It is a virtual reality headset developed by Sony interactive entertainment .PS VR On 2016 year 10 Published in .PS VR And PlayStation 4 Fully compatible with , And with PlayStation 5 Home video game console is forward compatible .PlayStation VR Equipped with 5.7 Inch OLED panel , The display resolution is 1080p. The headset also has a processor box , You can output social screen videos to TV , And deal with 3D Audio effects , Use 3.5 Mm headphone jack . There are nine positions on the surface of the headset LED, for PlayStation Camera tracking 360 Degree head movement . end 2020 year PS VR Sales have broken through 500 ten thousand . By 2021 year 12 month ,PS VR Sold worldwide 1100 Ten thousand units .

Play Station There are many game departments PS Exclusive game , Such as 《 The cosmic machine people ： Search and rescue operations 》《 Distant star 》 etc. , Of these games VR Version can only adopt PS VR Experience . Thanks to the high quality of Sony Games ,PS VR Embrace There are a number of loyal user groups , So as to ensure the shipment of products .

SONY VR Hardware is game console PS The extension of , And mainstream VR Hardware forms differentiated user positioning , Superimpose the advantages of high-quality exclusive game content ,PS VR The market share and sales volume of continue to grow . Besides , Sony has a large amount of high-quality content , Can make these high-quality IP In enhancing its intrinsic value through the metauniverse .

Sony is playing games 、 music 、 There is a large amount of high-quality content in film and television . Game aspect , Sony PS Games and hardware have created a series of products at the core , It plays an important role in the field of console games . Music , Sony Music Group has many top singers and musicians in the world , Like Michael · Jackson 、westlife、 Miley · Cyrus 、 Avril Lavigne 、 Britney 、 Beyonce et al . Film and television , Sony has successively acquired Columbia film group 、 MGM film company , Thus, it has developed into the world's leading film and television company , owns 《 spider-man 》、《 The man in black 》、《 Peter Rabbit 》 Wait for classic movies 、 Animation IP. Sony relies on a huge library of high-quality content resources , It is expected to play an important role in the content supply in the meta universe era .

2022 year 1 month 6 Japan , At the world's largest consumer electronics technology exhibition CES On , Sony announced the next generation of virtual reality helmets （PSVR2） New details of , And a suitable PS VR2 New game of . According to Sony ,PS VR2 Support will be provided 4K Resolution OLED display , And called PS VR2 Sense New controller for . Besides ,PS VR2 Eye tracking technology will also be used , And a built-in motor that can generate tactile vibration . SONY said , Eye tracking will provide additional input for game characters , Let players with new 、 Realistic way to interact more intuitively .

PS VR2

Sony invests in yuancosmos related companies

2020 year 7 month , Sony invested strategically through its wholly-owned subsidiary 2.5 US $100 million acquisition Epic games Of 1.4% Equity of . Through this investment , The cooperation between the two sides will involve the combination of Sony's leading entertainment resources and Technology , as well as Epic Social entertainment platform and digital ecosystem , So as to provide consumers and creators with a unique experience . Sony joins hands Epic games Carry out content integration , Or it will leverage the further digitization of the content ecosystem .

2022 year 4 month ,Epic Once again, Sony and LEGO family Kirkbi Each investment company 10 A billion dollar Injection , Further will Epic The valuation is increased to 315 Billion dollars . This valuation is relatively 2020 year 8 The month is close to doubling , at that time Epic The valuation of is about 173 Billion dollars .Epic founder 、CEO Tim Sweeney Express , The new financing will help the company speed up the work of establishing metauniverse . Sony CEO Kenichiro Yoshida said ,Epic The deal will deepen Sony's relationship in the meta universe .

Epic The unreal engine of is one of the largest engine platforms for creating games . besides ,Epic He also runs his own online game store Epic Game Store, With Microsoft （Xbox） and Valve（Steam platform / Steam platform ） Wait for the company to compete .

2021 year 8 month , Sony acquired animation streaming company Crunchyroll, Add another chip to its meta universe layout .Crunchyroll Is an American distributor 、 Publisher 、 Production company , Focus on streaming media animation 、 comic .Crunchyroll By a group of University of California, Berkeley graduates in 2006 Founded in 2000 .Crunchyroll Our distribution channels and partners plan to surpass 1 100 million registered users provide content .Crunchyroll Originally was AT&T its Otter Media Subsidiary company , from 2016 Year to 2018 year , The company and Funimation cooperation .Crunchyroll Provide users with more than 1,000 An animation program , exceed 200 An East Asian drama , And about 80 Ministry Crunchyroll Manga comic .2017 year 2 month ,Crunchyroll The number of paying users exceeds 100 ten thousand , To 2021 year , Paying users have exceeded 500 ten thousand .

Metauniverse will be vigorously invested as a new growth field

2022 year 5 month 18 Japan , Sony held in Tokyo 2022 Annual business policy description meeting . At the meeting , Sony said it would invest heavily in metauniverse as a new growth field . Sony will strive to compete with its existing businesses in the future , Such as game 、 The movie 、 Music and other forms of entertainment , Form a superposition effect to attract users .

Kenichiro Yoshida, President of Sony （Kenichiro Yoshida） Express , The essence of entertainment is to share time and space ‘ A sense of the scene . With the help of metauniverse, games can be 、 The movie 、 Music and other forms of entertainment have been expanded , The market is expected to expand further . Sony will provide a service that allows users to gather online to play games . In addition, it is also considered to capture and reproduce the movements of athletes in the stadium through sensors , So that the audience can watch the game from their favorite point of view and hold live concerts .

Sony robs game talents

Recently, major mergers and acquisitions in the field of global online games have continued . What these messages reflect is that the competition for senior development talents in the game industry is becoming more and more intense , One reason is the rise of the concept of the meta universe . The rise of the concept of meta universe has led to all walks of life , Including the field of technology has also begun to compete for game talents .

2022 year 1 month , Sony announced the funding for 36 $billion acquisition of game developers Bungie.Bungie Is an American video game developer located in Bellevue, Washington . The company was founded by Alex Seropian On 1991 year 5 Month set up . Microsoft was founded 2000 Years acquired Bungie, Its projects 《Halo：Combat Evolved》 Be reused as Microsoft Xbox Release game of game console .Halo Become Xbox Of “ Killer application ”, Sell millions , And gave birth to Halo series .2007 year 10 month 5 Japan ,Bungie Declare from Microsoft Spin off , Become a privately held independent company Bungie LLC, and Microsoft Retain the Halo Ownership of franchise intellectual property . It's on 2010 year 4 Month and Activision Signed a ten-year distribution agreement . Their first project is 2014 The first person shooter in 《Destiny》, And then there was 2017 Year of 《Destiny 2》.2019 year 1 month ,Bungie Announce the termination of this partnership , And will take over 《Destiny》 Publishing work .

According to Sony , There are 12 Billion dollars will be used to retain Bungie The company's about 900 Employees , On average, it's equivalent to every employee 130 Thousands of dollars . Sony interactive entertainment will start from Bungie Employees buy and hold Bungie Shares in the company , If you continue to work for the company after the acquisition , Sony will provide additional rewards in the future . Sony CFO Hiroki Totoki Express ,Bungie The design of the acquisition transaction , To motivate the other party's existing shareholders , In addition, after the acquisition , Encourage employees to continue working in the company .

2022 year 1 month , Microsoft announced that 687 $billion acquisition of game development giant Activision Blizzard . The purpose of Microsoft's acquisition is that Activision Blizzard has world-class game talents . In order to gain a greater share of the global game market , Companies that want to deploy metauniverse, such as Microsoft and Sony, are competing for talent . One of the important means , Is the acquisition of outstanding game developers . The rise of the concept of the meta universe , This leads to more fierce competition in the game talent market . Citigroup forecasts , To 2030 year , The size of the global metacosmic economy will increase to 13 Trillions of dollars .2022 year 4 month ,Meta It is also announced that in order to promote the business of yuancosmos, it plans to recruit 10000 new people in Europe .

The rise of the meta universe , Let the game industry now become a hot industry , Many technology companies have launched related mergers and acquisitions 、 Acquisition, etc , Expand your meta universe business .

notes ： The above contents are for communication only , Does not constitute any investment proposal . Currency market risk is high , Entering the market requires caution .

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