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If the designer leaves, the iphone14 may become a brick, and using the iPhone is even more compelling
2022-07-18 12:01:00 【Bai Ying's ramble】
According to the information given by the agent factory staff, this year's iPhone14 Probably the heaviest in history iPhone, Comparable to bricks , The designer of apple just left earlier , People suspect that it may be the idea and designer of Apple's top management Jony Ive The difference in design concept led to the resignation of the latter .

It is reported that iPhone14 Pro max The thickness will reach 12 mm , The reason lies in its severely raised camera , It is estimated that the thickness of the bulge of the camera module will reach 4 More than mm , The thickness of the fuselage is 7.85 Mm or so .
It's on sale now iPhone13 Pro max The thickness of is 7.65 mm , The weight is 238 g , The comparison shows that iPhone14 Pro max The thickness of the fuselage is greater than iPhone13 Pro max The fuselage plus the convex part of the lens is even thicker , Plus the lens part is more than 50% thicker , In this way, it is expected that iPhone14 Pro max It must weigh more than 250 g , Become a real half Jin machine .
in fact iPhone These generations of versions are getting heavier ,iPhone12 Standard plate thickness 7.4 mm 、 weight 163 g ,iPhone13 The thickness of the standard version is increased to 7.65 mm 、 weight 173 g , Step by step away from its fashionable lightweight design , This has made consumers roast constantly .
iPhone It keeps getting thick , On the one hand, apple is backward in design , On the other hand, we have to meet consumers' requirements for endurance 、 Increased demand for photographic performance , This is obviously incompatible with the idea of Apple founder Steve Jobs .

After jobs returned to Apple , The most outstanding product created is undoubtedly iPhone,iPhone Truly ushered in the era of smart phones , It can be operated with fingers , At the same time, mobile phones have become fashionable products , For this reason, jobs has always insisted on putting every iPhone All of them are made into fine products , Even at cost .
Apple is now CEO It focuses on profits , In his post CEO since , The focus on innovation is far less than profit , As a result, Apple's innovation ability continues to decline ; To increase profits , Apple 10 Suppliers have increased more than fourfold over the years , Because cook hopes that each component will be provided by two or three suppliers , Promote competition among suppliers to reduce costs , Suppliers' profits have fallen , Natural innovation is also declining .
Because cook's idea is very different from jobs , A group of technological geniuses gathered in the era of jobs have already left , Include iOS Foster, the founder of the system ,Jony Ive It was originally one of the few talents left in the era of jobs , Up to now Jony Ive Has also left .
stay Jony Ive After leaving ,iPhone14 It becomes so thick , It is inevitable that people doubt the philosophy of Apple executives Jony Ive There was a serious conflict , After all, the more precise the product design, the higher the cost , And launch heavier iPhone14 It can provide more internal space , This plays an important role in reducing costs .

Although cook has been criticized repeatedly in terms of innovation , But because of the strong appeal of Apple brand , In addition, apple continues to increase mobile phone styles , Through the air sea tactics iPhone Sales of continue to grow rapidly , In terms of operation, cook is undoubtedly an excellent operator , But this is far from jobs' original intention .
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