NFT differentiation trend has shown, how to capture value?

NFT Reasons for project differentiation

The value capture mechanism and the ability of value capture are NFT Reasons for project differentiation

part NFT The project is hot , The whole market looks lively , Careful study is the double heaven of ice and fire . although CryptoPunks A simple avatar NFT Can sell for millions of dollars , But at the same time OpenSea There are a lot of things that nobody cares about on the trading platform NFT.

Why is someone willing to spend a lot of money on NFT？ What causes NFT Project differentiation ？ In the final analysis, two words ： value .

The law of value is still valid

Digital economy and NFT Are very new things , But this does not mean that the operation of the market is divorced from the traditional law of value . The law of value in the traditional economy is still NFT The market plays an important role .

That is, prices fluctuate around value , There may be a bigger bubble when speculation is strong ; When the market is depressed , The price is even lower than the actual value . But in the long run ,NFT The price will be based on intrinsic value .

therefore , There is not enough intrinsic value NFT, When the whole market is booming , Maybe it's a good performance , But in the long run , Once speculative funds leave , It is likely to fall sharply .

and NFT The value of the project comes from its value capture mechanism and the ability of value capture .

NFT The value capture mechanism and capability of the project

The value capture mechanism and capture capability of different projects are very different . Scarcity 、 Artistic level 、 Artist influence 、 The role of the community 、 Narrative value 、 Economic models and so on belong to the value capture mechanism . And the ability of the project team 、 Influence and the role of capital behind the project are the ability to capture the value of the project .

NFT Six sources of project capture value

Of the aforementioned fires NFT Project and similar projects , Can find some rules .

Of course , By summing up the success factors, you can't exhaust all the secrets of success , Nor is it a universal golden rule . Most critical , Only logical judgments and laws can have lasting vitality . that , From the summary of the previous project , It's not hard to find out NFT Value capture comes from 6 In terms of ：

Scarcity

The laws of scarcity and price in the economy still apply . An unlimited supply of goods does not have market value .CryptoPunks、BAYC、Art Blocks And a lot of avatars NFT There is a fixed number , Even every one in the same series NFT Their characteristics and forms are different , It's exclusive , Form a unique supply .

NFT The value of the project comes from having a landing application scenario , Or the ability of the project to meet the needs

Axie Infinity It is a very typical landing chain tour project , It can meet the needs of users , It can also be done through Play-to-Earn Touch the pain point of increasing users' revenue .

Decentraland,The Sandbox The equal universe project will also play 、 A literary creation 、 social contact 、 Immersive experience, etc .

NBA Top Shot To satisfy the NBA Fans' desire to collect and treasure the wonderful moments of the stadium .

Art Blocks It meets the needs of the market for the collection and appreciation of Generative Art .

NFT It is the representative of new business value

The digital asset market has developed so far , Digital identity 、 Community identity , Have made great progress . In this environment , Digital assets represent identity symbols and social values , It has become a new business value , and NFT It is a sign of this commercial value .

First , part NFT Has become a symbol of social identity , Have high social capital .

Internet practitioner and independent analyst Eugene Wei stay 《 Social status is service （Status-as-a-Service）》 As mentioned in ： Humans are a group of monkeys pursuing social status ; Humans always look for the most efficient way to maximize social capital .

And industry experts Packy McCormick Put forward , part NFT Have high social capital . Like having a CryptoPunks Has become a symbol of status , It's like having a limited edition luxury bag . The owner , They often replace their social media avatars with their own CrytpoPunks Head portrait , Easier access to the digital asset investment community 、 The recognition of the Collection Community .

secondly ,NFT It has the function of identification , That is, it is easier to get recognition in the community

such as , With Crypto Punks The maturity of the project and the expansion of its influence , Its perceived value and price also soared , Formed a unique NFT Elite group , The NFT It has become a pass for high-end investors .

A quality community can provide NFT The project continues to add value

A quality community can provide NFT Value consensus provides a solid foundation . Compared with ordinary goods ,NFT The value of also depends on the NFT Consensus of , This consensus comes from community groups .

therefore , given NFT Once a consensus is reached , Community power will give NFT Positive feedback , Community members are often both investors and collectors , It's time to NFT Promoters and supporters of . Compared with the simple buyer of traditional investment goods or collections , Community members are supporting the NFT More faith in 、 More viscous , Will not easily change course .

Community interaction also adds value . For example, powerful interactive social functions （ For example, graffiti board ）, A warm and close community promotes BAYC The project is booming . And the Philippine Game Association YGG In promotion Axie Infinity in , Has played a very important role .

practical 、 for entertainment 、 Narratives , And culture and art , Can be NFT Project capture value

practical ：Packy McCormick Think ,NFT It can be used as the investment object , Enter as Discord Group tickets , With NFT Penetrate the wider population , It will bring more privileges to its owners . such as ,CryptoPunk The creator lavarLabs Produced Meebits series NFT, yes 3D Models and animations , It can be used as a role in the game .BAYC Holder to NFT Complete commercial use right , You can use it to create creative derivative works .

for entertainment ： Use NFT Come to the auction , It's an investment , It is also an entertaining social activity ; And part of it NFT Has begun to use its NFT The influence of developing entertainment projects . such as ,Punk Comic Comic companies are creating 16 In a CryptoPunks Comic book for prototype , And will continue to BAYC extend .

Cultural and artistic values ： Generative Art is recognized in artistic value , Generative Art NFT And the influence of the artist , Yes NFT The value of the project has a direct impact . Again , Endowed with cultural connotation NFT More valuable . Such as CryptoPunks Popular as a symbol of punk spirit . the other one NFT project Pedgy Penguins Rise rapidly in a very short time , Is the reason why meme culture is popular .

Have a self consistent economic cycle system 、DeFi Lego's construction , And good innovation ability , All for NFT The project provides a steady stream of value power

such as ,Axie Infinity Have a more healthy economic model design , It has a self consistent economic cycle system and a meta cosmic environment .

BAYC Owners can adopt one for free Club Dog NFT, You can participate in treasure hunting activities, etc .

DeFi Lego's construction , Added NFT The mechanism of . With CryptoPunks As a derivative of inspiration NFT project Punks Comic, take CryptoPunks Will become a cartoon character . Buy Punks Comic Of NFT after , Besides reading comics , You can also get PUNKS token economy , Tokens can be used to pledge mining , Or choose to destroy , To get the founder's treasury management token , Realize dividends . Derivatives echo the original , Play in a newer way , Give the original more lasting vitality .

Another example ,NFTX and Niftex The financial instruments provided by such agreements reduce CryptoPunks The threshold for participation , Facilitate more participants to participate , Provide a continuous flow of liquidity for the project .

Conclusion

Just like William · Shakespeare 《 Hamlet 》 The famous sentence in 「 We know what we are , But I don't know what we will be .」 future ,NFT How the project will evolve , In what way , And how to show value , Worth waiting for .

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