How to clean up your email subscriber list to improve email marketing

For most companies , Their goal is to get as many people as possible to subscribe to and receive these emails , So the idea of trying to clean up the list and delete some people sounds crazy . Why take the time to eliminate the people on the list ? Whether someone really benefits ? The fact proved that , There are quite a few reasons why a small business can benefit from a clean subscriber list , This means some classification and deletion .

Why is it important to clean up your email subscriber list ?

There are several different moments , You know you need to do a little spring cleaning ( Or autumn cleaning ). If you buy a list , And it's huge , If your list is growing at the usual rate , Or if you provide free content , And people just register to get your quotation . It's good to clean up your subscriber list , There are several different reasons .

Improvement results . You will have better results ; So make your company an investor in the future 、 advertiser 、 Even better in front of customers . If more people on your subscriber list are interested in what you do , Then the higher the click through rate . Again , If you get rid of those who are not interested , Your unsubscribe rate will drop .

cost reduction . If you work through an email marketing company or service provider ( Most of them are like this ), They usually charge you more , To get a longer list .

Stronger connection . You will be able to focus more time on those who really care , So you can make stronger connections , Give them the attention they deserve .

Fewer complaints . Fewer people complain about receiving unwanted emails .

Of course , The next step is to actually browse your entire list , And classify those that are important and can be deleted .

How to clean up your email subscriber list

Of course , Actually cleaning up this subscriber list can be tricky . If you have several people who always read your email , Just don't participate , What do I do ? Make sure you don't miss anyone who is interested in your company , So this requires some work . Several ways to achieve this goal include ：

By and manually delete those suspicious looking addresses .

If an address with " Information " or " Support " Such a very general term begins , Then it looks suspicious . Others will even mention " spam " or " The garbage ", Sometimes you may even find that you have duplicate addresses . If that's the case , It may be a good idea to delete both .

Separate your qualified clues by talking to them .

Chrisina Gillick stay Crazy Egg It is explained in an article of , You should send an email , Ask those who show up at the end of your activity , Are they still interested in hearing from you . Tell them who you are , And how they entered your list , Then ask them to click whether they want to hear more about your company . If you get a few " yes ", These people are very qualified clues , You should contact them more , See what else you can do to help them achieve their goals . If they don't answer , Just give them a period of time , Then ask again after six months , Then delete from your list .

Make it easy to unsubscribe , And send a reminder .

Always make sure your unsubscribe button is easy to find , But go further ( Every once in a while ), Remind readers in your actual content , They can unsubscribe at any time . This is also a good way to find out who is really serious .

Maintain the quality of your list immediately and avoid cleaning up techniques

Of course , If you try to start with a clean list , All this can be avoided . You can ask people to choose to join twice , Or confirm their subscription , So that you know they are really interested . Another good idea is , Never buy or hire people to fill your list -- You may only have a small number of people at first , But over time , This number will naturally increase .

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