Banned, off the shelf! Wechat has made a move to standardize and renovate the digital collection platform!

Meta universe and digital collection （NFT） The world is rich and colorful , However, the secondary sale of virtual products is out of control , There are also huge risks .

Risk appearance , Supervision and platform immediately punish ！

Reporters learned , The official account of a number of digital collection platforms has been banned or put off the shelves. , Including a point collection 、 Homing meta universe 、 Painter Meta etc. . According to the relevant national laws and regulations , Official account on WeChat platform 、 Small programs to hype digital collections 、 Second sale , Will face the title 、 Off the shelf and other punishment , Relevant rectification work is being carried out one after another .

Professor of big data Research Institute of Fudan University 、 Doctoral supervisor 、 Zhao Xing, deputy director of the national intelligent evaluation and governance experimental base, said in an interview with a reporter from Shanghai Securities News , Digital collections as a kind of virtual digital assets and new things , There has been a rush of speculation in some fields , avoid “ From the real to the virtual ” Prudent governance is also an appropriate regulatory posture . How to prevent risks at the same time , So that digital collections and related industries can better “ Promote reality with emptiness ”, It will become a topic worthy of intensive discussion and in-depth exploration from all walks of life .

key word ： prohibit “ Secondary transactions ”

The reporter 4 month 1 Found on wechat platform , The official account of a number of digital collection platforms has been banned or put off the shelves. , Including a point collection 、 Homing meta universe 、 Painter Meta etc. .

Wechat confirmed the news to reporters . It was revealed that , According to the relevant national laws and regulations , Risk prevention of virtual currency speculation , Wechat public platform recently hyped 、 The two sale of digital collections official account and minor procedures for standardization. .

In this round of regulation of wechat , prohibit “ The hype ”“ Second sale ” Become the key word .

One side , WeChat official account for digital display and first class Trading , They will be required to provide the certificate of cooperation with blockchain companies that have been filed and approved by the national network information office as the qualification certificate , Secondary transactions are not supported .

And small programs , At present, only digital collection display and first-class gift are supported , Digital collection transactions and multi-level circulation are not open , If found, bypass and other confrontational behaviors , It will be banned or removed from the shelves according to the degree of violation .

Wechat ： follow-up , The platform will also pay close attention to industry trends and relevant regulations , Further improve and adjust the rules .

Behind the popularity of digital collections ：

from “ love ” To “ Stir fry ”

Public information display , Digital collection , Refers to the use of blockchain technology , Corresponding to a specific work 、 Unique digital voucher generated by artwork , On the basis of protecting its digital copyright , Realize real and credible digital distribution 、 Buy 、 Collection and use .

Zhao Xing pointed out , At present , To some extent, digital collections can be understood as having certain Chinese characteristics 、 Class subject to transaction restrictions NFT product , Its current status is different from that of foreign countries NFT（ Heterogeneous token ） There is still a considerable difference . since 2021 Since the second half of , Driven by the upsurge of meta universe , Digital collections began to become a hot spot in the industry , Popular products continue to . Especially on the distribution side , A large number of start-ups and applications have begun to appear .

3 month 31 Japan , Baidu's Xiaodu brand launched its first digital collection intelligent device, which was officially on sale , Lead to super 15 Million people rush to buy online , A limited amount of 5000 A small smart screen X10 Limited edition products of digital collections sold out quickly .

On the same day , Robot company youbiselection has distributed “ Robot Digital Collection ”, To celebrate the 10th anniversary of the company , The “ Robot Digital Collection ” By Tencent “ To the letter chain ” Provide blockchain technical support , Every collection has “ To the letter chain ” Unique serial number of the certification , Limited distribution 、 No tampering 、 Do not copy .

And before that , Digital collections in culture 、 Art and other fields are more abundant .

2022 year 2 month , China's first ancient book of traditional Chinese Medicine IP Digital collection 《 Compendium of materia medica 》 The Jinling edition was officially released , Authorized by the Institute of traditional Chinese medicine information, Chinese Academy of traditional Chinese medicine , Listed companies on the science and innovation board can easily provide strategic support .

2022 year 3 month , The Shanghai Symphony Orchestra released the first NFT Collection —— a section 2 branch 21 Seconds of audio , From the earliest Symphony album in China , pricing 19.9 element , Limited to 10000 copies .

2022 year 3 month , Shandong Taishan Scenic Spot 4 This digital collection is sold online on the whale detection platform under Alipay .

“ Indeed, the importance of digital collections for the new generation should not be underestimated ‘M Time ’ The attraction of young people , Especially with a significant trend or famous IP Digital collection , The user experience brought by scarcity and uniqueness cannot be underestimated , And for tradition IP And the secondary creation of the collection , Also for artistic creation 、 The value-added of digital art and other industries will bring positive help .” Zhao Xing said frankly .

It's worth noting that , The application scenarios are more and more abundant , It also makes some original products with innovative and collectible attributes NFT Become a virtual trading tool for criminals .

2021 year 6 month , Alipay and Dunhuang Institute of fine arts have launched payment codes based on ant chain. NFT The skin , Now , Its off-site quotation has reached nearly 10000 yuan . And when it was released , This kind of NFT The price of is only “10 Alipay points +9.9 element ”, And Alipay shows clearly in the rules of use. , The NFT The issuer is Hangzhou Xianhuo everything Brand Management Co., Ltd ,NFT Copyright is owned by the publisher or the original author , Unless otherwise agreed in writing by the copyright owner , It is not allowed to NFT For any commercial use .

The regulations are clear

The platform has been heavily renovated

Zhao Xing pointed out , About “ Speculation risk of virtual currency trading ”, Relevant departments have previously issued a number of regulatory documents . among ,2013 year , People's Bank of China 、 Ministry of industry and information technology 、 China Banking Regulatory Commission 、 China Securities Regulatory Commission 、 Jointly issued by China Insurance Regulatory Commission 《 Notice on prevention of bitcoin risk 》, It is an earlier regulation on risk prevention in this field in China .

thereafter ,2017 year , People's Bank of China 、 Cnnmo and others released 《 Notice on preventing the financing risk of token issuance 》, Stop domestic token financing .

2021 year , Chinese Finance Association of Internet 、 China Banking Association 、 China payment and clearing Association jointly issued 《 Notice on preventing the risk of speculation in virtual currency transactions 》, Financial institutions are required not to carry out business related to virtual currency . Same year , The people's Bank of China and other ten departments issued 《 Notice on further preventing and dealing with the risk of speculation in virtual currency transactions 》（ hereinafter referred to as 《 notice 》）, Re emphasize the attitude towards virtual currency trading and speculation , These include ： Make it clear that the services provided by overseas virtual currency exchanges to domestic residents through the Internet also belong to illegal financial activities , Financial institutions and non bank payment institutions shall not provide services for virtual currency related business activities .

《 notice 》 Further noted ： Strengthen the management of Internet information content and access related to virtual currency , Internet enterprises shall not provide online business premises for business activities related to virtual currency 、 Business show 、 Marketing promotion 、 Paid diversion and other services ; Strengthen the registration and advertising management of market subjects related to virtual currency , Enterprises 、 The registered name and business scope of individual industrial and commercial households shall not contain “ Virtual currency ”“ Virtual assets ”“ Cryptocurrency ”“ Encryption assets ” And so on .

There are institutions to remind operators , In the mode of open gift and secondary transaction , The platform will face the issue of constituent tokens 、 Criminal risks such as illegal fund-raising and even money laundering .

Now , The platform has been aware of the relevant risks .

2021 year 10 month , Led by the National Copyright Trading Center Alliance , China Academy of fine arts 、 Hangzhou Internet Notary Office of Zhejiang Province 、 CCTV Animation group 、 Hunan Provincial Museum 、 Ant group 、 Jingdong technology 、 Tencent cloud and others jointly released 《 Convention on self discipline of digital cultural and creative industry 》, Resolutely resist any form of digital cultural and creative works as a gimmick , The act of issuing and hyping virtual currency in essence ; Resolutely resist any form of malicious speculation about the price of digital cultural and creative works , Prevent speculation and financial risks .

Except wechat ,2022 Since then , Whale detective, ant's digital collection platform, has also continuously released a list of illegal users for multiple periods and punished them , And make it clear ,“ Organizing over-the-counter trading of digital collections and constituting a crime ” and “ Using plug-ins to rush to buy digital collections constitutes a crime ” Illegal users , In addition to the permanent seal , Whale detective will also call the police and transfer it to the judicial organ for handling .

“ Overall , National regulations have a clear attitude towards the speculation of virtual currency trading .” Zhao Xing pointed out , How to prevent risks at the same time , So that digital collections and related industries can better “ Promote reality with emptiness ”, It will become a topic worthy of intensive discussion and in-depth exploration from all walks of life . In this respect , There should be more in-depth research and experiments from all walks of life , Instead of letting the industry constantly try and error for a long time .

Zhao Xing also suggested , On the premise of fully controlling financial risks , Relevant departments may consider exploring or experimenting with some categories （ Such as red culture 、 Traditional Chinese culture 、 Guochao, etc ） Pilot of digital collection industrialization in , Gradually explore a Chinese route for the healthy development of digital collections and digital assets .